There is a reason the saying “a picture is worth 1,000 words” persists – because it is true. A picture can instantly convey a message or evoke a feeling, but only if that picture is composed and taken correctly. In this world of e-commerce, where Amazon, Shopify, and online shopping dominate the field, having a composed and impactful product shot is vitally important. The right picture draws in your buyers and instantly lets them see how the product will add value to their life. As a New York City product photographer with years of experience, I’m excited to help you learn about product photography.
After years of being known as one of NYC's best editorial wedding, newborn, and maternity photographers, I am seeing a lack of local resources for product photography. More and more businesses are moving online, and product shots are essential to be competitive. Having a private studio where items can be shipped (so social distance can be maintained) and having top-of-the-line equipment on hand, I can offer you the best NYC product photographer experience.
As the best NYC product photographer, I offer a range of services ideal for your Amazon storefront, company website, or any other platform like Etsy or Shopify. Simply ship your product to me, and I will shoot it and ship it back to you. Your photos will be provided on a secure platform, allowing you to pick and choose the ones you need and save the rest for future campaigns. Each photo is taken to speak to your brand message while showcasing the product and its attributes.
Services are à la carte, meaning you can choose one or several options. You get the best NYC product photographer experience with Claudia Oliver, no matter which combination of services you choose.
This is the quintessential clean and crisp shot against a pure white background. It is designed to make the features of the product stand out with a single glance.
Elevate the classic shot with a higher resolution and the option for touch-ups. A higher resolution shot means a crisper image, even when you expand it. Remember, the Google and Amazon algorithms prefer high-res, flawless images. The hero shot is a value-packed NYC product photographer option because it doubles as a visual tool for your SEO.
My hero shot package’s touch-ups correct things that may have occurred during shipping, such as chipped corners, clothing wrinkles, crooked labels, etc. This service also includes PNG transparencies, allowing you to use the image on a variety of backgrounds. Again, this is an incredible value! It means you do not have to have an NYC product photographer shoot for every season and every promotion. Simply use the transparency over and over again against the background of your choice.
This is where your product is shown in use, so buyers can quickly see how they would use and enjoy the product. I set the mood using a variety of techniques, from lighting to props.
Clothing is one of the hottest items to sell on any e-commerce platform, and that means to represent your products best (and not have to fuss with finding models), you need my invisible mannequin service. As the best Miami product photographer, I cannot understate the importance of leveraging this tried-and-true technique for selling clothing online.
Here is how the invisible mannequin works. I first photograph the clothing item on a mannequin. Later, the mannequin is digitally removed, and the photo is touched up (if needed). This NYC product photographer technique requires an experienced touch in both photography and Photoshop to get the best result.
The invisible mannequin prevents you from alienating your audience by failing to select the best model or not being able to represent other demographics, such as the differently abled. Not only is working with models not ideal during the pandemic, but models can also be very expensive – which can hurt the profits of a growing business. Thanks to the invisible mannequin service, anyone can imagine themselves in the clothing you are selling because the clothing becomes the focus.
E-commerce is an incredibly competitive field, and many new businesses have limited advertising budgets. When you use my services, you can raise your level of competition while staying within your budget. Achieve profitability faster by having access to your own bank of high-quality, impactful, high-resolution, converting, and SEO-driven product images. From classic shots to lifestyle photos, from my hero package to the best invisible mannequin shots, I provide outstanding results along with top-notch customer service.
Your calls and questions are answered promptly, and the items are shipped back to you in pristine condition. You have a choice of photographers in New York City when you choose Claudia Oliver Studio for your NYC product photographer needs; I guarantee you will be extremely happy with the results.
Contact me today for the photos you need for your successful e-commerce store.